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The Simpler Route
If you want to start Direct Mail in a gentle way, you can do it very simply. A Colour Leaflet backed up with a letter is quite effective. You need some response mechanism for the intended Target to reply to. A telephone number could suffice.
Add a Reply Mechanism for Targets to respond
Very similar to above but you enclose a reply mechanism. This can be a Reply Paid Envelope addressed to yourselves, or a Reply Paid Card, it can also take other forms. Samples or a visit from a Representative can be requested.
A More Upmarket Image
If you require your Mailing to be more prestigious you can enclose samples or devote your brochure more time and money. some of the ways to make your Brochure more attractive include U.V. Varnish. Other ideas involve cut outs and laminating. It depends on your budget.
Personalisation
You can address your Letters or Brochures to a specific person. This requires planning but ensures that your brochure is directed to the person you wish to contact. It is recommended that the contents should also be designed to impress the quality of your product.
One Piece Mailer
The very sophisticated mailer can include copy, pictures, envelopes, reply cards and many more devices all on one sheet of paper. This type of Package is different and can help improve the response rates. It can be personalised like other methods of Direct Mail. |
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