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Whether your business is hotels...Leisure...restaurants...or the retail sector, building your business is a constant challenge.
Building your business is all about improving sales performance and finding new ways to gain market share.
Gift vouchers are at the very forefront of modem retailing, enhancing turnover, building brand and customer loyalty, improving margins....time and again they provide a competitive edge and give yet another reason for customers to trade with you.
Pause.... for just a moment... consider the benefits
New customers
The redemption of vouchers often involves new customers 'through the door'. In these circumstances, this new additional revenue is also an opportunity to develop a new customer.
Retained cash/profit margins
Vouchers can be used as a refund or credit transaction to retain the cash/profit margin within the business.
Ideal for gift buyers
Who can’t find the right present
Ideal for gift receivers
Who don’t want the wrong one!!
Grossed up purchasing
Voucher users invariably ‘gross-up’ their purchases to more than the voucher value.
Return business
Vouchers can be used with purchases as a loyalty reward....to bring the customer back.
New business
Vouchers can be issued in conjunction with product/service promotions to gain new revenue.
Positive cash flow
Vouchers mean ‘money-up-front’, exchanged for goods/services at a later date.
95% redemption
Apparently only 95% of vouchers are redeemed!! Will the non-redeemed 5% more than pay for the cost of making the vouchers??? |
